Have your social media activities become a blend of personal and business? Is your message no longer clear when you look over your profile pages? Then it may be time to separate personal and business social media.
Separate Personal and Business Social Media
Social media is used many ways: to promote business, to keep in touch with friends and family, and to check out your favorite entertainment and products. You can use one account for all, or you can choose to create separate accounts. While in most cases separation of business and personal social media accounts is the best way to proceed, it’s up to you how you do it.
To figure out what is best, it’s important to study your target audience. What do you think they prefer? Do you think your target audience wants to hear about your personal life? Do you think they align with your personal preferences like your faith or views you care about? When you look at it that way you may realize it’s better to create separate accounts. In cases, like Facebook, where you have one account, you would create a business page and keep your personal profile page for personal posts.
Creating a separation helps grow your business with improved marketing.
To begin the process of separating your personal and professional social media first create business profiles that reflect your brand, or let your current profiles become business ones by announcing and updating your graphics and descriptions. Then create separate personal profiles. Another option is to use just some social media accounts as business and some for private. For instance, you might use Twitter for business and Facebook for personal interactions only.
Regardless of how you proceed, the point is to have two clearly different accounts. Your business profile should be professional with great graphics and descriptions that fit your brand and target market. Get very clear and focused on your business profiles. Make the most those areas with strong keywords and clear, consise wording that tell people right away what your page is about and what you have to offer them.
If necessary tell followers or friends know that you are transitioning accounts and why. They will appreciate your plan to separate personal and professional social media accounts when you explain this will enable you to better focus on bringing them information that impacts them. Everyone on social media is suffering from information overload; they will actually appreciate your efforts to eliminate unnecessary noise.
Once you’ve created a separation, before you start eliminating followers or friends — give them some time by announcing over a couple of months about your new pages or accounts giving them a chance to follow/friend them. Then slowly start setting privacy preferences, and even “un-follow” and “un-friend” them so that business acquaintances and colleagues can’t see your personal updates.
Focus on what you are posting about, commenting on, sharing, or “liking” on all your social media accounts. On your business accounts every action you take needs a purpose and reason as well as a call to action. As you stay focused on that, you’ll be glad that you separated your business social media accounts from your personal social media accounts.