It’s important to keep personal and business separate on your social media accounts. This will let you to use social media to its best for your business.
Keep Personal and Business Separate
If you’ve not done so, it’s time to clean up your social media – create separate accounts, and migrate your friends to your private accounts and your business associates to your business accounts.
Believe it or not, people who followed or “friended” you will understand and appreciate that you want to keep things separate. It might be hard to ask people to migrate to your business accounts off your personal accounts but it’s an important move to make to grow your business. By sharing the changes a few times over a span of days, they will begin making the move. Some that don’t may have not been that active of a follower anyway.
Let’s go over the reasons why you should separate your personal and professional activities on your social media accounts:
1. Your Target Market
The rules of marketing say that everything you “say” or “do” should take your target audience into consideration. Keep personal and business separate and it’ll be easier to do this. You are able to share business with business audience and personal life events with family and friends.
2. Perception is Reality
In business only your customer’s perception matters. Even if you share something totally benign but your business associate takes it wrong, and it has nothing whatsoever to do with business you’ve wasted the tremendous opportunities that social media provides your business.
3. Business Associates aren’t Family
Of course you love your customers, and certain some clients and associates may cross over to become true friends. But, this is rare. You and your family deserve to keep your personal business to yourselves.
4. Conflict of Interest
Sometimes there can be times where your personal life and some of your business activities conflict. A good example would be if you happen to be a vegan for diet and health reasons, but you are hired to create low-carb recipes that have meat in them. You have no inner struggle with doing this, but you like to post about being a vegan on your personal pages. Clients might not want to hire you because they may think you can’t cross over.
5. It Never Goes Away
Even if you delete a post, a comment, or a picture from your social media accounts and try to scrub all social media of anything controversial it can still live out there forever in the form of a screen shot, or in a historic archive via Google.
For these five reasons, and I have no doubt you can’t think of more, you can see how important keeping your private life separate from your business life on social media. To use social media as a marketing channel for your business is an art that requires focus. If you are mixing accounts, it will be difficult to stay focused. Plus, you run the risk of offending — or worse, boring your target audience.