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Using Twitter to promote your business is a great way to get more traffic to your website and turn them into faithful clients, customers or readers, depending on the type of business you run. There are many different ways that you can use Twitter for business promotions that will make using Twitter a piece of cake. Even if youve been using Twitter for a while without results, you can start today with these five ways to use Twitter for Business.
Twitter allows you to make lists to ensure that you dont miss out on anything others are saying. Grouping important people and businesses together makes your Twitter experience more streamlined. Create lists for customers, leaders in your niche, organizations and interests your audience likes. In marketing this is called segmentation. By segmenting youll be assured to cover every segment at least once a week by physically looking at the Tweets of each segment. I cant count how many times Ive used my lists so I can see a particular topic of tweets, found good content to retweet, and network leaders in my niches.
Dont forget your profile picture
Dont be an egghead! This is an opportunity for you to brand yourself on Twitter. If you use your logo it will need to be resized to fit the square allowed, but it is highly recommended that you use a nice headshot instead. People like talking to other people, not businesses and a logo will be a turn off for some. You have plenty of other opportunities to use your logo in your header or background. In the headshot make sure that it shows your actual face, hiding behind a hat, glasses or other tricks does not promote trust. Make sure your photo is nice quality. Out of focus, blurry, and hard to see images wont impress anyone, especially potential followers.
Write an awesome bio
Twitter gives you a nice way to tell your story in a few words. Its important that you quickly tell people what you can do for them in a way that makes them want to connect with you. Take a look at how the profile looks to others, and ask other peoples opinions to ensure that it says what you want it to say, at a glance without clicking to see more. Be concise, use keywords and hashtags, and proof read!
You probably already know this, but many Twitter users simply use automation for every aspect of their Twitter account. Auto follow, auto blog tweets, and more. This is not a good idea. Some automation is okay but be careful. Its important that a real person actually interacts with other real people for Twitter to be effective as a marketing tool. At its best, social media is a conversation you are having with your potential and current customers. You cant have a one way conversation. The only automation I use it to schedule some of my tweets and send a welcome message to my new followers. These help me from needing to tweet off and on all day and be able to respond to new followers quickly instead of monitoring my account every minute.
Promote your Twitter
If no one knows you have Twitter you wont get very many followers or at least the followers you want. Promote your Twitter on your email, your blog, your website, at your business location, in advertisements, email, business cards, invoices, letter head, and any other way that you can. The more you promote it, and the more relevant followers you get, the more useful your Twitter account will become. You can cross promote your Twitter account on your Facebook business page, too. Invite your blog readers to tweet about posts they like; there are some plugins for that. One is called Click to Tweet.
Here are some bonus tips: spread your tweets over the course of the day. The suggested average is 4-8 tweets. Some niches even go up as high as 12-24 nowadays. When planning your marketing focus on a couple social media platforms and then increase to others as you get better at it. Sometimes a social media platform may not fit a certain niche well; if you dont seem to find many of your target audience on Twitter, feel free to focus on another, like Facebook, Pinterest, Google+, LinkedIn, or Instagram. Its better to do one or two well then be spread so thinly over 4 and do poorly.
By using these ways to for your business, you can start growing your audience with this powerful marketing tool to grow your audience and your business revenue. Make your social marketing even more awesome by letting Creative Sorbet help you with your social media from strategy to daily management!